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| From current sports headlines to the future of the $750 billion industry, The $ports Take will offer insight about the hottest topics in sports business and will feature high-profile guests, including league commissioners, sportscasters, politicians and celebrities giving their candid opinions and analysis. |
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“Bust”: Top Ten Reasons the Armageddon is Near
1. Bridgestone will not renew their contract as the official tire supplier of F1 when their current deal expires at the end of 2010. Having reduced F1-related spending by 30% last season, the company cited “the evolution of the business environment” as its reason for pulling out. Also not returning to F1 is Toyota, who spent $446M on the sport last season.......... . .read more
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“Boom”: Top Ten Reasons that Prosperity is Right Around the Corner
1. Beginning with the 2010 season, Izod is set to become the new title sponsor of the IndyCar Series. The deal is for five years and worth $10M annually plus an additional $100,000 per car. The clothing company just concluded their first year as an IndyCar partner, and reportedly spent $6M on advertising during the 2009 season........read more
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“Hope”: Top Ten Reasons That Creativity is the Key to Economic Survival
1. The Boston Red Sox and Boston Bruins plan to rent out the temporary ice rink located at Fenway Park in advance of the NHL Winter Classic. The NHL is charging Fenway $16,000 per day to keep the rink operational, and the teams will make it available to corporations for $7,500-$10,000 an hour........ . .read more |
